Dominate PPC & SEO with Our Free Keyword Niche Finder

For instance, if your target customers are millennial women, then Pinterest would be an ideal place to do some research. You can also host surveys and polls on these popular platforms to directly hear from your target audience about the products they are interested in. Before we learn how to do niche research for your online store, let’s cover some basics. Ideally, a niche can be anything specific that you can cater to your audience’s needs, location, gender, lifestyle, age, spending habits, or any specific market. These are some of the benefits of developing a niche for your eCommerce business. Immerse yourself into your niche to better understand your audience, products, and competitors.

Compare topics and search terms, in order to make better business decisions. A little less known by the general public, yet one of the most powerful free tools you can use to build and improve your digital marketing strategies. When typing keywords into the search box, Google provides a drop-down list of related terms. These related keywords are closely tied to the primary keyword.

Related search terms, questions, prepositions –can give you a better view of how your market is built up. These search terms are also great for finding ideas for new content. Shows monthly search volumes by taking data from Keyword Planner and opening it up to non-Google Ads customers. The data includes keywords, related keywords, click prices, and Google Ads competition metrics. Keywords Everywhere integrate the data with sites like Youtube, Google Analytics, and Bing, amongst others. The tool also allows you to view the growth or decline over time.

Traffic overview, including metrics such as total visits, visit duration and pages per visit, traffic by country, and traffic sources . When comparing different competitors this way, it’s possible to determine their relative market share. Similarweb allows you to uncover competitor strategies, discover new opportunities and understand your customer’s intent.

Ideally, you want to find keywords with relatively low Keyword Difficulty and Traffic Potential . The idea behind going into a familiar niche is because you havepre-existing knowledge about the niche and have a special attachment. Affilimate aggregates all your affiliate commissions in one place, and then adds the missing attribution data you need to maximize your affiliate revenue from every post you publish. Niche Research Check out Affilimate's Free 15-Day Trial to bring all your affiliate networks into a single dashboard and attribute your conversions back to content on your website. Getting your affiliate website's tracking set up properly from the beginning can be a game-changer for monetizing efficiently. If you've got a partner, friend, or are going into the business with someone, you can work around their passions too.

It’s a freemium tool that checks the site’s overall performance from SEO to social media. You can also search for questions that a domain or URL is ranking for to help you unearth more keyword ideas for your niche. Knowing what plagues the target audience in a particular niche allows you to identify potential solutions for each.

This will drastically reduce your cost in customer acquisition and brand awareness. If the market doesn’t want what you are selling, you most likely will not be able to run a profitable business. Many businesses rely on direct interactions with their customers to learn how they feel. However, there is so much more information you can research to get you a bigger picture.

You need to have a very strong strategy in order to be able to compete in this market. Free resources – SEMrush Academy offers some great case studies, eBooks, and articles about how to perform niche research. Competitive Analysis – the tools allow for in-depth analysis of your competitors, making it easy to uncover or reverse engineer competitor strategies.

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