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For instance, if your target customers are millennial women, then Pinterest would be an ideal place to do some research. You can also host surveys and polls on these popular platforms to directly hear from your target audience about the products they are interested in. Before we learn how to do niche research for your online store, let’s cover some basics. Ideally, a niche can be anything specific that you can cater to your audience’s needs, location, gender, lifestyle, age, spending habits, or any specific market. These are some of the benefits of developing a niche for your eCommerce business. Immerse yourself into your niche to better understand your audience, products, and competitors. Compare topics and search terms, in order to make better business decisions. A little less known by the general public, yet one of the most powerful free tools you can use to build and improve your digital marketing strategies. When typing keywords into the search box, Google provides a drop-down